Match-3 home decor mobile game Homescapes has generated $1bn in lifetime revenue

Playrix’s Homescapes has been downloaded more than 223 million times, generating $1 billion in lifetime revenues. 

Breaking down the game’s achievements on its blog, analysts Sensor Tower Store Intelligence reports this success sees Homescapes almost match its predecessor, Gardenscapes – which launched in August 2016 and has generated $1.4bn in lifetime revenue via around 198 million downloads – although the sequel has outperformed the revenue of its predecessor every month since February 2019. 

Breaking down the game’s success by territory, the free-to-play, match-three, home decoration game is most popular in the US, with American users spending $441m on the game, with an average spend per player of $4.60 to make up 44 per cent of the game’s gross revenue. Japanese players were the next biggest spenders, spending $109m to make up 11 per cent of all spend, with Germany coming up third, accounting for around 7 per cent of all players and spending around $74m.

“The U.S. was also top for downloads, picking up more than 33 million unique installs, or close to 15 per cent,” the analysts said. “Russia took second place with nearly 20 million downloads, almost 9 per cent, with India rounding out the top three with upwards of 17 million downloads, or about 7 per cent.”

While Google Play accounts for the most downloads of the game, accounting for nearly 154 million unique installs – 69 per cent of all downloads – the App Store’s 32 per cent (71 million downloads) generated the majority of sales for Homescapes, making up $571 million, or close to 56 percent of total revenue to date. Google Play users spent almost $457 million in the game.