Microsoft branding replaces Nokia on high-end smartphones

The Nokia Lumia is dead and has been replaced with the Microsoft Lumia.

As revealed earlier this year, Microsoft is phasing out the Nokia branding on its Lumia phones in favour of using its own branding. And now this process has begun.

We are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft,” Microsoft’s senior VP of marketing for phones Tuula Rytil said.

And, the Lumia promise of great phone experiences will remain the same as our customers have come to know and love. What’s more, Lumia phones will also showcase the best of Microsoft’s services such as Office, OneDrive, Skype and Bing to help customers with their work and personal lives.”

Rytil added that Microsoft will continue to support the Nokia Lumia phones currently available and plans haven’t changed for the upcoming Lumia 830 and Lumia 730/735.

The Nokia brand will live on, too, albeit in a relegated form.

Microsoft will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130,” she added. We have licensed the Nokia brand for such devices.”

Microsoft and Nokia entered into a strategic partnership in 2011 and then a year ago Microsoft announced its intention to acquire the struggling Finnish firm.