Microsoft promotes Xbox Live data as source for political ads – report

MCV Staff 9th March 2014 Business News

US Xbox 360 and Xbox One owners could soon see political advertisements appearing on the Xbox Live dashboard, according to a new report.

The Washington Post reports Microsoft representatives were spotted handing out promo materials during the annual Conservative Political Action Conference earlier this month in Washington DC.

The distributed documents boasted the firm’s Xbox Live, Skype, and MSN services as a new source – beyond Internet, television and radio – for candidates to place campaign ads.

The materials state targeted political advertisements would show up on Xbox Live users consoles based on an individual’s state of residence and what demographic they fall under.

Microsoft has so far yet to issue any comment on the report.

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