Midway drastically ramping up EU marketing

Midway’s international executive vice president Martin Spiess has told MCV the firm is ‘drastically’ increasing its marketing efforts in time for its Triple-A releases this year.

Speaking in an interview in an exclusive look behind the company and its new titles in today’s MCV magazine, Spiess also said that the firm was paying special attention to Eastern Europe in its bid to outperform expectations in PAL territories.

One of our main strategic goals moving forward is to improve the ‘quality of sales’, which by definition is the ratio between sell-in and sell-through,” he said.

In order to achieve that, we’re ramping up our marketing efforts drastically. We’re also working hard to further improve our footprint in PAL territories, particularly Eastern European markets.”

Keep checking back at MCVUK.com for more on our full interview with Martin Spiess.