More Nickelodeon for A4T

Following its success with the Dora and Diego property, A4T has extended its Nickelodeon licence to include new teenage girls brand iCarly.

The range is set to debut at retail towards the end of October and will include an official DS Lite/DSi Console & Accessory Jewellery Case, a Console & Accessory Vanity Case, a DS Lite/DSi Fashion Bundle and a DS Lite/DSi Fashion Play-Through Purse.

With a series of new episodes due to air on Nickelodeon starting in October and the launch of the new video game from Activision planned for November, consumer awareness of the iCarly brand is set to jump in the lead up to Christmas.

A4T’s licence manager Angela Jones told MCV: Over the last year we have recognised there was a potential gap appearing in the market for a brand like iCarly, to become ‘brand of choice’ for teen girls and we are confident that we have developed a niche product line up that will be in line with our thinking.”