New VideoGamer.com owner eyes further acquisitions

The new owner of VideoGamer.com, Swedish firm IBIBI, is on the look-out for other portals to add to its network of technology websites.

The network – named Candy Banana – includes VideoGamer, The Sims Resource, Planet Destiny, Sportra
and more.

Candy Banana will be investing in and improving the existing sites and, for the coming few months, we are looking to acquire additional high-quality sites to grow the network,” said Candy Banana director Adam McCann.

McCann is optimistic about the future for Candy Banana, but warned that online media in its current form is not sustainable.

We’ll see lots more sites close or pivot,” he said. Large editorial teams are a thing of the past and the majority of incumbent networks, even independent ones, are bloated and stuck in a race with each other to the bottom.

Our long term strategy is to try to migrate away from this, embracing smaller editorial teams and passionate siloed communities and empowering them with awesome technology.”