Nintendo hires new Senior VP to boost digital focus

Nintendo has bolstered its online focus today with the hiring of Duncan Orrell-Jones to the company’s newly created Senior VP of Network Business position.

Effective July 1st, Orrell-Jones will look to develop and implement Nintendo of America’s digital strategy for Wii U and 3DS.

Orrell-Jones will be working out of headquarters in Redmond, Washington and will report to president and COO Reggie Fils-Aime.

"Duncan Orrell-Jones brings knowledge and hands-on experience to Nintendo that will help us develop and implement long-term digital initiatives for our systems," Fils-Aime said. "By creating this new position we’re demonstrating our commitment to the expansion of our online business, and Duncan is the perfect person for the job."

Orrell-Jones comes to Nintendo with a sizable amount of experience from The Walt Disney Company, where he’d been since 1993. He most recently served as senior vice president in the Disney Interactive Media Group, identifying opportunities to expand Disney’s games reach outside North America across a variety of platforms.