Game industry business news

Dirt Rally skids onto PS4 and Xbox One in April

Steam Early Access title Dirt Rally is set for release on PS4 and Xbox One next April. The game has exited Valve’s alpha stage and is coming to PlayStation 4, Xbox One and PC on April 5th. The title debuted on Steam Early Access in April of this year. In …

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GamesAid Games on Song returns next week

Just eight days remain until GamesAid’s Games on Song choir’s second concert. Over 30 members of the games industry have signed up to take part in the festive event, which takes place on Wednesday December 16th at 7:30pm. A mixture of traditional and Christmas carols will make up the set …

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Activision tops US November TV ads

Over $94m was spent on television games advertising for the month of November in America. This resulted in 32 gaming brands running 120 commercials on US TV. Of this huge figure, Activision was the biggest contributor, taking up 19.5 per cent of total spend, as reported by Venture Beat. This …

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Street Fighter V designed to be accessible to all players, not just fighting pros

The intimidation of learning a new and complex game is something Capcom hopes it has eradicated with upcoming release Street Fighter V. The challenge, series developer Yoshinori Ono, is trying to achieve this while also staying true to popular older entries that championed complexity and depth. Looking at Street Fighter …

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This year’s Black Friday was PlayStation’s best yet

PlayStation seems to have had a pretty great Black Friday. Speaking to the Financial Times, PlayStation president Andrew House said that Black Friday 2015 was in fact the best-performing the company has seen to date. "We’ve just seen the most successful Black Friday in the company’s history," House said. "We …

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MCV Awards 2016 lobbying guide – eight days to go

The MCV Awards return on Thursday, March 3rd 2016. But the journey towards a prize starts with making your achievements known to us. Here, we detail the criteria for each accolade and explain how you can get involved. And read carefully – we’ve changed a number of categories, how they …

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Witcher 4 is inevitable, Cyberpunk 2077 tipped for 2016 release

Developer CD Projekt has said it would be unfair for the studio not to release a fourth game in the Witcher franchise. While this year’s big hit The Witcher 3 may have been the end of star Geralt’s story, it’s huge critical and commercial success means it almost certainly won’t …

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David Zemke joins DeltaDNA

Game analytics and marketing firm DeltaDNA has hired industry veteran David Zemke as its VP of business development in US and Canada. The new executive joins the free-to-play and mobile focused company following stints ranging back to the mid-ninties with EA, Konami, Rovio, DeNA, Sega, and Lucas Arts. Having spent …

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