MCV/DEVELOP News, events, research and jobs from the games industry
My dad could beat up your dad. Except neither of them exist beyond the confines of our imagination. It’s a bit like that. But we’re unofficially in the run-up to the next-gen now. Imagine the last few days in the office before Christmas. You’re technically at work but everyone expects …
Read More »Kevin Butler and Sony settle out of court
Sony Computer Entertainment and Jerry ‘Kevin Butler’ Lambert have settled their differences out of court. The dispute stemmed from a complaint from Sony last October that Lambert had starred as comedy CEO Kevin Butler in a Bridgestone Tyres ad – a move that Sony claimed was a breach of contract …
Read More »Splinter Cell: Blacklist pushed to August
Ubisoft has released a new trailer for Sam Fisher’s latest adventure, Splinter Cell: Blacklist, which ends with a new release date. Blacklist, which is being developed at the new Ubisoft Toronto studio, was initially slated for release this spring, which would be anywhere from March to May, but the trailer …
Read More »Jurgen Post: Digital comes first for new Sega
2013 will be the first full year for the new Sega: a big publisher that focuses on digital first, complemented by select boxed brands. MCV asks European COO Jurgen Post how these plans will come to fruition this year.. The restructure Sega announced last year showed a focus on digital …
Read More »Could games publishers generate more brand equity?
Big games brands are known the world over, but do consumers know the firms behind them? Harris Interactive research director Lee Langford examines how brand awareness could help publishers… Many games franchises now easily outgross Hollywood movies so increasing media attention means that even members of the non-gaming fraternity, your …
Read More »Dice+ brings traditional dice rolling to digital games
A new type of die hopes to change the way people play virtual board games. Dice+ can be used to interact with a digital board game, whether it’s played on a tablet, mobile or traditional game platform. It contains a number of patents and works out elements of the selection …
Read More »Gambling firm Betable snaps up former Zynga exec
'Developers who stick with virtual currency will get left behind', says Jonathan Flesher
Read More »EA marketing push for sci-fi shooters
As the blockbuster-packed Q1 takes shape, EA is ensuring that Dead Space 3 and Crysis 3 stand out with ‘triple-A’ marketing campaigns and pre-order incentives. For Crysis 3, EA and developer Crytek have readied a special ‘Hunter Edition’ of the title, and is also running a series of pre-order initiatives …
Read More »MP accuses HMV of theft over gift card scandal
The Conservative MP for North Oxfordshire Tony Baldry has accused troubled retail HMV of theft. The charges relate to the retailer’s continued sale of gift vouchers until the day it went into administration and then the subsequent decision by administrators Deloitte to block their use in store. I suspect, like …
Read More »In this week’s MCV: Disney vs Activision as toy war heats up
This week’s MCV isnow available to view online – and it features Disney vs Activision as the battle for video game toys begins. We also analyse the challenges faced by HMV, THQ and Play.com and run our exclusive 2012 retail charts. We’ve listed the contents in full below. Download our …
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