Game industry business news

Sega shares Steam strategies

Sega knows a thing or two about succeeding with the biggest digital distributor in the world. And it shared some of that insight last night. In a talk at the London Games Conference, the firm’s digital distribution VP John Clark ran through the ways Sega is using Steam to sell …

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The Wii U Gamepad can apparently do 3D

Nintendo’s Wii U Gamepad apparently has a significant bit of added functionality that we’ve not heard about – it can display in 3D. Oddly, though, we’re not talking 3DS-style glasses-free 3D. Instead, IMGMR reports that green and magenta glasses from Inficolor are need to take advantage of the experience. It …

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Molyneux takes to Kickstarter to fund next game GODUS

With Curiosity: What’s Inside The Cube? hitting 2m downloads, Peter Molyneux has revealed his next project, previously referred to as co-operation”. And furthermore, his studio 22Cans has turned to Kickstarter to fund it. Called GODUS, the game is being sold as an innovative reinvention” of Molyneux’s most famous titles, Populous. …

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Talk of the Xbox 720 set-top box re-emerges

Rumours of a low-spec TV set-top box style Xbox have returned. The Verge reckons that multiple sources familiar with Redmond’s plans” have revealed that Microsoft is indeed intent on launching two versions of the Xbox 720. One is the fully-fledged meat and two veg console powerhouse that you’d expect while …

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EA: 70% of free-to-play gamers give up after a day

Free-to-play games on average lose 70 per cent of their userbase within the first day, says EA’s play4Free VP Sean Decker. Speaking at the London Games Conference 2012, Sean Decker provided a wealth of information for developers about how to become a success in the F2P market. He said that …

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LGC: Video games is the second most popular category on YouTube

Video must be at the heart of publishers’ modern marketing strategy, says Google. Speaking at London Games Conference this evening, Google’s industry manager for entertainment Warren Mills revealed that video games is the second most popular category on YouTube. Which, Mills added, is in itself the second biggest search engine …

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Halo, Xbox Music and Xbox Live star in Phil Harrison’s first speech as Microsoft VP

Popular games exec Phil Harrison delivered his first public address as a Microsoft VP at London Games Conference this evening, and gave the room a rapid tour around the new Xbox business strategy. After admitting that the latest games industry headlines ‘have not been great to read’ he said: I …

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