MCV/DEVELOP News, events, research and jobs from the games industry
New owner Game Retail Limited has kicked off its first major GAME marketing initiative since taking ownership of the retailer earlier this year. It’s Christmas campaign revolved around the tagline It’s Never Just A Game” and will place specific focus on weekly promotions based on the latest releases. The creative …
Read More »Transformers Prime: The Game is a Toys R Us exclusive
The Wii and DS versions of Activision’s Transformers Prime: The Video Game will be available exclusively through Toys R Us in the UK. A Wii U version is also scheduled to be part of the Wii U’s launch line-up when that arrives on November 30th. It’s fairly common practise for …
Read More »Microsoft hails Halo 4 as "the biggest entertainment event of 2012"
The release of Halo 4 next Tuesday is set to make entertainment history”, according to Microsoft. It cites sources saying that the game’s release could be the biggest entertainment event of 2012”. Over 10,000 retailers across 40 countries will open their doors at midnight on Monday night to welcome the …
Read More »21 speakers in final London Games Conference line-up
Twenty-one experts in digital games and marketing will take to the stage at next month’s London Games Conference. The November 21st event has packed well-known industry faces,up-and-coming online businesses and iconic names like Twitter, Xbox, Google and EA into its targeted conference. A full schedule for the event has now …
Read More »PS3 release date announced for Mass Effect Trilogy
The Mass Effect Trilogy will arrive on PS3 just a month later than it does on Xbox 360 and PC. The Xbox and PC SKUs will be released in Europe on November 9th. The PS3 version will subsequently be released on December 7th. Mass Effect Trilogy includes, as the name …
Read More »MCV’s 30 Under 30 2012
Want to know who the video games industry’s hottest young talents are? Look no further. MCV provides its annual guide to some of the UK’s brightest young rising stars from publishing, the media, distribution, retail and more. Tom GoldbergerAge: 28 UK Mobile PR Manager, Electronic Arts Goldberger has worked at …
Read More »First Wii U trailers airs in US – see it here
Having debuted its debut UK trailer late last month, Nintendo has aired its first Wii U commercial in the US. As you might expect, the colourful short concentrates on explaining the functionality of the device and attempting to show the various gameplay options that the second controller offers. The Wii …
Read More »EA responds to Watchdog’s FIFA 13 allegations
Having featured on BBC consumer rights programme Watchdog for a second time earlier this week, EA has moved to address concerns about FIFA 13’s alleged technical issues. Quite why the BBC has chosen to focus on EA’s game as opposed to any number of far buggier titles that are released …
Read More »NASSCOM Game Developer Conference kicks off today
We’re in Pune, where the NASSCOM Game Developer Conference gets underway in little over an hour. Kicking things off today will be an opening keynote address from Glen Schofield, CEO of Sledgehammer Games. That will be followed by a ‘State of the Industry’ panel discussion featuring Vishal Gondal (Disney UTV), …
Read More »Have American Express? Then complete Halo 4 on Legendary and get a free trip to E3
Leading finance company American Express has teamed up with Xbox Live for a first of its kind promo offer. American Express cardholders will be offered the opportunity to unlock content, offers and experiences by syncing their eligible Cards with Xbox Live”. Members will be able to access their AMEX presence” …
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