Game industry business news

Play.com suffers security breach

Online retail giant Play.com has suffered an unspecified security failure that has lead to the loss of some customer information including names and email addresses. Fortunately, it looks as if bank account and credit card data was not part of the breach. "We are emailing all our customers to let …

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2K distances itself from leaked Top Spin ad

Publisher 2K Sports has attempted to halt the distribution of a Top Spin 4 ad that was never actually aired to the public. The spot features US tennis legend Serena Williams. What sets it part, however, is its rather risque approach to marketing the game. Dubbing Serena "the world’s sexiest …

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Sony DADC champions direct-to-consumer service

One difference Sony DADC says it can offer is a direct-to-consumer postal service for small retailers. It gives indies – who may be low on stock or tight for space – the option of ordering a product from Sony DADC and getting it delivered to their customer’s door. If somebody …

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INTERVIEW: Sony DADC

How important is the games market to Sony DADC?Darren Houghton, general manager: Absolutely critical. Whilst we’re here to support the whole entertainment industry, we see games as a potential for growth. At the moment about 65 per cent of our UK business is film, around 25 per cent is music …

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Xperia Play games cost between £1-£10

The marketing boss of Sony Ericsson UK has confirmed to MCV that downloadable games for the Xperia Play will be available for between 1 and 10. David Hilton also explained why he thinks the device can successfully fight for market share against behemoths such as the iPhone. "The main thing …

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HMV offers £200 3DS trade-in guarantee

Retailer HMV is going all out to win as much market share as it possibly can on Nintendo’s 3DS console. Echoing GAME’s remarkable Play/Trade deal on the device, HMV will offer a guaranteed trade-in price of 200 on any 3DS customers return to stores by April 7th. Those looking to …

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INTERVIEW: Xperia Play

Who is the target audience for Xperia Play?There are obviously different categories of gamers. On one hand you have the casual gamers, the sorts of people who are happy to pick up Angry Birds on their smartphones. On the other hand, you have your hardcore gamers. Those are the two …

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3DS gets 1,200 midnight store openings

Over 1,200 stores are planning to open at midnight this Thursday (March 24th) and start selling the Nintendo 3DS at the earliest opportunity. The official retail launch event will take place at HMV’s Oxford Street store, where the first 500 buyers will be able to claim a free 3DS game …

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