Game industry business news

So who is Kinect for exactly?

Microsoft’s mixed message over its ambitions to market the Kinect motion cameras to the traditional hardcore Xbox 360 audience continues. I believe a large slug of the core community will love Kinect for 360,” European VP for Xbox 360 interactive business Chris Lewis told Eurogamer. They’ll love the navigating round …

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EA predicts 90%+ reviews for Crysis 2

Publisher EA is so confident about the quality of its upcoming shooter Crysis 2 that it has already declared that the game wills gain a 90 per cent plus review average with critics. It’s going to be another 90 rated game from Crytek,” EA Partners boss David DeMartini told Eurogamer. …

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90%+ of tweens play online games

A report entitled ‘Kids and Games: What Boys and Girls are Playing Today’ by M2 Research claims that 93 per cent of girls aged 8-11 play online games. For boys the number is 91 per cent. It adds that while Nintendo still dominates the portable games space, the growing popularity …

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NOVA aims for PSP

Mobile games publisher Gameloft has announced that it is to release a PSP version of its popular mobile FPS NOVA. That game received a warm reception from critics on iPhone and iPad and has been a consistent performer in the download charts. Android and Palm Pre versions are also available. …

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FFXI players get FFXIV discount

Square Enix has announced a number of promotions open to existing players of current MMO Final Fantasy XI who wish to delve into the upcoming Final Fantasy XIV. Those with an active account for FFXI are eligible for a 3.99 discount to the monthly subscription to FFXIV, bringing the price …

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Fears grow over PS Jailbreak

Though its validity remains unproved for the time being, the first retailer to sell what is being marketed as the first genuine method that allows the playing of pirated games on PS3 has insisted that the product is very real. Speaking to Kotaku, Australian retailer OzModChips has posted a number …

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Namco spending big on Enslaved launch

Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West. And yes, that includes the money it spent on last year’s blockbuster brawler, Tekken 6. TV advertising is planned, while a huge print and online marketing campaign has already begun. …

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