Publisher LucasArts has admitted that 2009, as it was for most companies in the industry, was a challenging year for LucasArts – but the ongoing appeal of its strong franchise offering has seen it through the storm. We, similar to many other publishers, have been challenged by the current economic …
Read More »Long tail rewards LucasArts
Publisher LucasArts has admitted that 2009, as it was for most companies in the industry, was a challenging year for LucasArts – but the ongoing appeal of its strong franchise offering has seen it through the storm. We, similar to many other publishers, have been challenged by the current economic …
Read More »Codies on cusp of new investment
UK studio Codemasters will soon alleviate money issues with a new investment round, a national newspaper has said. The enduring developer and publisher will secure a third source of cash from an as-yet unnamed investment group, the report claims, adding to a new funding drive from Balderton Capital and Goldman …
Read More »Codies on cusp of new investment
UK studio Codemasters will soon alleviate money issues with a new investment round, a national newspaper has said. The enduring developer and publisher will secure a third source of cash from an as-yet unnamed investment group, the report claims, adding to a new funding drive from Balderton Capital and Goldman …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii. A three week TV campaign kicks off on Monday (January 18th), with two different strands highlighting the capabilities of the …
Read More »RECOMMENDED EXTRA: Get Online with Wii and DS
MCV’s latest Recommended Extra supplement dedicated to Nintendo’s blossoming online strategy, and is now available to read online. Included is a guide to getting the Wii and DS online, a look to Nintendo’s range of online services and a run-down of the publisher’s marketing plans. You can flick through the …
Read More »RECOMMENDED EXTRA: Get Online with Wii and DS
MCV’s latest Recommended Extra supplement dedicated to Nintendo’s blossoming online strategy, and is now available to read online. Included is a guide to getting the Wii and DS online, a look to Nintendo’s range of online services and a run-down of the publisher’s marketing plans. You can flick through the …
Read More »EA responds to Lasky criticism
Publisher EA has responded to the recent attack from former exec Mitch Lasky in which the Jamdat Mobile founder slammed now-boss John Riccitiello for his current business strategy. Mitch needs to try de-caf,” EA’s US head of communications Jeff Brown told VentureBeat. It’s never easy being turned down for a …
Read More »EA responds to Lasky criticism
Publisher EA has responded to the recent attack from former exec Mitch Lasky in which the Jamdat Mobile founder slammed now-boss John Riccitiello for his current business strategy. Mitch needs to try de-caf,” EA’s US head of communications Jeff Brown told VentureBeat. It’s never easy being turned down for a …
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