MCV/DEVELOP News, events, research and jobs from the games industry
French publisher Ubisoft has announced that Louise Marchant is to join its UK PR team as specialist PR manager. Marchant, who will report to Ubisoft’s PR manager Stefano Petrullo, comes from EA UK where she was involved with high-profile franchises such as Need for Speed, Rock Band and Burnout. We’re …
Read More »DSi enjoys rampant demand in debut weekend
Nintendo’s DSi became the fourth fastest-selling console in UK history over its opening weekend, according to GfK-ChartTrack data. The handheld’s performance even eclipsed the debut sales numbers of the original DS – only being outdone by the opening weekends of PSP, PS3 and Wii. In unit terms, it outsold all …
Read More »Best Buy claims downturn will help UK invasion
Best Buy has insisted that its push into the UK market is well on track, that it is ready to ‘revolutionise’ the country’s retail landscape, and that global economic pressures will mean rivals will be unable to ‘respond aggressively.’ The rollout of its big box retail stores, all of which …
Read More »Sony appoints new IP licensor for PlayStation IP
MotorStorm alloy wheels, Killzone Zippo lighters, SingStar nail varnish and LittleBigPlanet breeze blocks – all and more could be on the way with SCEE confirming the appointment of Target Entertainment as its consumer product licensing agent for PlayStation software IP. Target will look to take many of Sony Europe’s biggest …
Read More »AUSTRALIA: Market jumps 47.8% in 2008
New data from market research body OzToys has claimed that the Australian video games market grew by an impressive 47.8 per cent year-on-year in 2008, hitting a total value of AUS $1.96bn. In 2006, by comparison, the total Australian video game market was worth AUS $928m. Unit sales grew by …
Read More »Sony reveals SingStore expansion
SingStar publisher Sony has revealed a brand new expansion to SingStore, the digital downloads portal for its popular karaoke title SingStar, that will see a number of free and paid-for additions added to the title. Eurogamer reports that SingStar Extras will compliment the existing music track and game background selections …
Read More »Young joins expanding Creative from EUK
Rising UK games outfit Creative Distribution has secured the services of former EUK sales manager Kevin Young, as it announces a move to brand new premises ten times the size of its current base. Young joins the Croydon-based distributor as new business manager, and will be tasked with expanding Creative’s …
Read More »Capcom set to get serious on Monster Hunters European marketing
Japanese publisher Capcom is set to ramp up promotion for its Monster Hunter series in Europe, in an attempt to ape the success of the series in the East. The producer of the PSP Monster Hunter titles, which outsold Wii Fit and Pokmon Diamond in Japan last year, has told …
Read More »Mums and dads spend nearly £2bn a year on entertainment
Parents spend on average 247 per child per year on digital entertainment, new research has found. The technology, media and telecoms division of Harris Interactive carried out an online survey with parents of children aged between six to 16 years old. The firm asked for details on what parents spend …
Read More »Independent Game Conference East sessions confirmed
Early bird registration currently available for Boston event
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