Game industry business news

Zavvi unleashes eye-catching 360 bundle

Zavvi’s sales are rumbling on with yet another impressive in-store Xbox 360 bundle. As advertised in today’s national papers, gamers can pick up an Xbox 360 Elite and a copy of GTA IV for 305, and will receive Guitar Hero III Legends of Rock (with guitar) for free, a saving …

Read More »

360 cruises past 5 million in Europe

European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has revealed that Xbox 360 has sold well over” five million in European territories to MCV – and that its battle with PS3 is far from over. Anyone trying to call a winner this Christmas is calling …

Read More »

Take Two pulls Geneva staff back to UK base

Publisher Take Two expects to have the majority of its Geneva-based staff back in Windsor by September. MCV can exclusively reveal that the experiment started by former international boss James Ellingford is now essentially over. The giant US publisher has had an admin base in Geneva for five years, but …

Read More »

Play.com voted Best Online Retailer

The annual Which? Awards, announced today, have seen Play.com win Best Online Retailer”, the first time the category has been included. The awards, which celebrate good practice and good products, surveyed more than 5,700 members with Play.com praised for unbeatable ordering process and delivery. While Play.com won the overall award …

Read More »

Gosen: Microsofts E3 will be game changing

European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has told MCV that the platform holder will unveil some ‘fantastic surprises’ at E3 this year as it steps up its efforts in the mass market space. "We’re always working on new things, and you’ll continue to …

Read More »

New Wiimote rival announced

Microsoft and Sony’s desire to make Xbox 360 and PS3 more family-friendly may have been given a boost with the announcement of a new motion-sensing controller from In2Games. The company claims that its Gametrak Freedom device is ‘the most advanced’ motion-sensing controller yet. The name of the first title in …

Read More »

The Byron Review Action Plan: Highlights

The UK Government has published its official action plan for video games classification changes following the recommendations made in the Byron Review earlier this year. You can find the full, in depth Action Plan here . When it comes to age classification changes, the ‘action points’ for the Department of …

Read More »

PEGI vs BBFC consultation to begin in July

The UK Government has published its official action plan for video games classification changes following the recommendations made in March’s Byron Review . It pledges a four-month public consultation period will take place from July, in which publishers keen to argue the toss for a pan-European classification system will have …

Read More »

Government snubs games with post-Byron funding

Gordon Brown’s Government is pumping 9 million into internet safety advertising for parents, following recommendations made in the Byron Review in March – but has yet again failed to promise that it will cough up for a similar campaign when it comes to violent video games. The news is included …

Read More »

Spore: Galactic Edition announced

Electronic Arts is to release a special edition of Spore when the title arrives in September – which it says will be the perfect SKU for the ‘ultimate Spore fan’. The iteration will include the ‘Making of Spore’ DVD, a ‘How to Build a Better Being’ DVD from the National …

Read More »