Game industry business news

LucasArts: Most games dont take advantage of next-gen hardware

US developer LucasArts has said that whilst many studios are pushing the visual envelope, few are genuinely taking advantage of the power offered by the Xbox 360 and PS3. Speaking to CVG, a spokesperson for the developer stated: "To put it simply, Fracture is one of the few games that …

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Spectrobes 2 details revealed

Disney has unveiled details of the next game in the Spectrobes series, entitled Spectrobes: Beyond the Portals, which is due out for Nintendo DS The title picks up from the original game, continuing the story of Rallen and Jeena, interplanetary patrol officers who discover, excavate, awaken and train mysterious fossilised …

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Analyst: GameStop made error in not buying Gamestation

Wedbush Morgan analyst Michael Pachter believes GameStop made a big mistake by not buying Gamestation, according to videogaming247 . GameStop was expected to come in for the ex-Blockbuster owned chain, before GAME made a bid, and Pachter feels this has slowed GameStop’s move into Europe. GameStop always had the capacity …

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First Sims 3 details emerge

Launching globally in 2009, The Sims 3 has shifted 98 million units worldwide since its beginnings in 2000. The new title will boast a seamless open-world environment, a huge number of storytelling options and a huge number of locations. EA is particularly pushing the new create-a-Sim interface, highly realistic personalities …

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How to market your game

HALO 3 Head of Gaming and Entertainment, Entertainment and Devices Division at Microsoft UK, Stephen McGill, explains why the Halo 3 launch was such a success: There’s no doubt that our ground-breaking marketing campaign was a pivotal driver to the success of Halo 3. Expectations amongst consumers were extremely high, …

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EA is Rockstars white knight, says Riccitiello

EA chief executive John Riccitiello has said that his employer can be Rockstar’s ‘white knight’ – suggesting that only a successful acquisition of Take Two can give the developer a secure future. However, leading analysts have condemned the statement, with Janco Partners’ Mike Hickey telling GameDaily.biz: My belief is Rockstar …

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PS3 manufacturer wins Xbox 360 contract

Business technology site Digitimes is reporting that Asustek owned manufacturing firms Pegatron and Unihan have struck a deal with Microsoft to produce around 500,000 Xbox 360 consoles a month from its bases in China. Both bases are also OEM producers of Sony’s PS3. The news comes after Microsoft blamed its …

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