Game industry business news

PC World confident after major staff shake-up

Head of trading at PC World Chris McShane has told MCV that the retailer is gunning for additional market share, having completed a major staff re-structuring. A newly-created team will manage the desktop PC, flat panel televisions and console and PC games categories, as the latter category is incorporated into …

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PC World confident after major staff shake-up

Head of trading at PC World Chris McShane has told MCV that the retailer is gunning for additional market share, having completed a major staff re-structuring. A newly-created team will manage the desktop PC, flat panel televisions and console and PC games categories, as the latter category is incorporated into …

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Wiis first lightsaber game ready to do battle

LucasArts’ Star Wars: The Force Unleashed may be grabbing specialist headlines for being the ‘first ever Wii game with a lightsaber’ – but it will be pipped to the honour by Lego Star Wars: The Complete Saga. The Traveller’s Tales’ title is due out in November – giving would-be Jedi …

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Wiis first lightsaber game ready to do battle

LucasArts’ Star Wars: The Force Unleashed may be grabbing specialist headlines for being the ‘first ever Wii game with a lightsaber’ – but it will be pipped to the honour by Lego Star Wars: The Complete Saga. The Traveller’s Tales’ title is due out in November – giving would-be Jedi …

Read More »

Nintendo on the hunt for Britains brainiest family

Big Brain Academy: Wii Degree is set for an added boost from this week as Nintendo begins its high-profile search for Britain’s brainiest family. The fresh marketing push kicks off this week as the platform holder rolls out its TV ads, online assault and POS at retail, in a promotion …

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Nintendo on the hunt for Britains brainiest family

Big Brain Academy: Wii Degree is set for an added boost from this week as Nintendo begins its high-profile search for Britain’s brainiest family. The fresh marketing push kicks off this week as the platform holder rolls out its TV ads, online assault and POS at retail, in a promotion …

Read More »

Ubi splashes £2m on new range

Ubisoft has backed its Games For Everyone range with a multi-million pound marketing spend, designed to make the publisher a leading player in the family and casual games sector. Marketing director Jon Rosenblatt told MCV that the new range and marketing campaign are a logical extension of Ubisoft’s ambitious philosophy. …

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Ubi splashes £2m on new range

Ubisoft has backed its Games For Everyone range with a multi-million pound marketing spend, designed to make the publisher a leading player in the family and casual games sector. Marketing director Jon Rosenblatt told MCV that the new range and marketing campaign are a logical extension of Ubisoft’s ambitious philosophy. …

Read More »