Game industry business news

OPINION: OP Talent on how to create a successful influencer campaign

1 liam chivers 350jpg OPINION: OP Talent on how to create a successful influencer campaign

Set up five years ago, OP Talent was the first dedicated management company for top YouTube gaming influencers. We manage a large proportion of the UK’s top YouTubers and have been at the forefront of online brand marketing. Our talents are responsible for billions of video views and have millions …

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Forbes names Mark Fischbach as gaming’s top influencer

1 markplierjpg Forbes names Mark Fischbach as gaming's top influencer

There are few words that define the changes to the games media landscape as strongly as ‘influencer’. With games PR now more heavily skewed towards the loudest voices than ever, Forbes has listed what it believes are the Top 10 influencers in games – and Mark ‘Markiplier’ Fischbach is at …

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Freshly independent Io strips Denuvo from Hitman

1 agented47jpg Freshly independent Io strips Denuvo from Hitman

Developer Io Interactive has updated the PC version of Hitman to remove its DRM. Having recently gained in its independence from former owner Square Enix and retained the Hitman rights, Io has immediately got to work. It’s first move has been to ditch Denuvo DRM. It has also made the …

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Twitch goes IRL: why you should be attending TwitchCon

1 krystal herring twitchcon 350png Twitch goes IRL: why you should be attending TwitchCon

Twitch is a big deal, we all know that, and it’s getting bigger still. The service is increasingly looking to spread its reach beyond its staple Let’s Play and eSports streams, having introduced the IRL (in real life) category late last year. However, the biggest real-world manifestation of the service …

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GameStop sells Kongregate to MTG

1 kongagregjpg GameStop sells Kongregate to MTG

Swedish media company Modern Times Group (MTG) has acquired games portal Kongregate from GameStop. The US retailer acquired the company in 2010, but has now parted ways with a payment of $55m. Kongregate currently boasts around 14m monthly active users across its extensive library. It employs around 80 people. MTG …

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Twitch secures Blizzard streaming rights

1 twitchblizztourjpg Twitch secures Blizzard streaming rights

Online video giant Twitch has announced that it has secured a global two-year deal for exclusive streaming rights for over 20 Blizzard eSports events. The agreement secures coverage of major titles including Hearthstone, Heroes of the Storm, World of Warcraft, StarCraft II and Overwatch and, according to Twitch, reflects Blizzard …

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TopWare insists Two World II is not pay-to-play

1 2w2mtjpg TopWare insists Two World II is not pay-to-play

Publisher TopWare has responded to the criticisms levelled at recent changes to seven year old RPG Two Worlds II. It was revealed yesterday that the Steam version of the game has seen the introduction of a microtransaction store that offers players the option of buying items that expedite progress. However, …

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