Welcome to E3, Los Angeles, and the biggest video games trade show in the world! In truth, I’m penning this piece not while basking in the hot, Californian sun, but rather from my house in a typically overcast south London. For once in my life I won’t be wandering the …
Read More »Accolade returns with new Bubsy game
Two of gaming’s forgotten brands are making an unexpected return. Publisher Accolade, which has not been seen since the 1990s, has announced that it will release a new Bubsy game. Bubsy isn’t exactly a household name. It first arrived in 1993 with the SNES release Bubsy in Claws Encounters of …
Read More »Ukie tries to reassure industry after shock election result
Will Theresa May quit? Will the Brexit pause button be pressed? Where did Lord Buckethead get that lovely helmet? These are just some of the questions the UK is waking up to this morning after the surprise news that Theresa May’s decision to call a snap election has resulted in …
Read More »Opinion: SuperData’s CEO Joost van Dreunen talks E3 2017
A games conference like E3 offers a unique glimpse into the makeup of the industry at large. Like a microcosm in a petri dish you’ll find many of the elements on a showfloor that also exist out in the wild across the industry. In recent years, one of the more …
Read More »Io is dropping Hitman’s episodic model
Amidst a very uncertain backdrop, Io Interactive stealth game Hitman is dropping its episodic sales model. Io was put up for sale by owner Square Enix last month. Now it has announced that the various parts of Hitman’s first – and now seemingly only – season are to be condensed …
Read More »Twitch’s Andy Swanson joins Discord as head of publisher relations
Voice and text chat app Discord has appointed industry veteran Andy Swanson as head of publisher relations. In this newly created role, Swanson will be responsible for reaching out to both developers and publishers on how they can best use the company’s chat service in their business. Previously, Swanson was …
Read More »Stature PR appoints new business and digital director
Stature PR has appointed industry veteran Tim West as its new business and digital director to help support the firm’s current range of services. In his newly-created role, West will lead the division’s new business operations and will also be responsible for growing the company’s digital offering in both the …
Read More »Facebook on maximising the reach of your campaigns
The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them. We sit down with Tarquin Henderson, head of EMEA console gaming …
Read More »The Escapists 2 to break into retail this summer thanks to Sold Out and Team17
Boxed specialist Sold Out is partnering with Team17 to bring The Escapists 2 to retail, the publisher has announced. Arriving on shop shelves this summer, The Escapists 2 will receive a boxed release for PS4 and Xbox One, but not for Nintendo Switch (at least at time of writing). This …
Read More »NBA are eying up a Chinese esports league
The NBA, hot on the heels of announcing their own esports league with NBA franchises taking part, have set their sights on China. NBA China’s CEO David Shoemaker was talking to CNBC about the NBA’s expansion and how he’s optimistic that esports expansion to China has great potential, when he …
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