Game industry business news

Esports in 2016 snagged $280m in ad spend from advertisers, with most of the money going towards influencer marketing, sponsorship and video. According to advertising magThe Drum, by 2021 this figure could end up exceeding $1bn in ad revenue as brands try to engage with the nascent industry, and appeal …

Turtle Beach received its first MCV Award for best peripherals and accessories in 2012 and went on to win every year from 2014. During our annual retail survey last December, Turtle Beach was also named the No.1 peripherals manufacturer by retailers – for the third consecutive year. We catch up …

As retailers are constantly on the hunt for new products to diversify their offering, we round up the top peripherals firms in the industry. Hori Lime Distribution LucidSound Orb PDP Prif Razer Snakebyte Turtle Beach Venom HORI Location: London, UK Key contact (pictured below): UK accounts manager Alex Sturgess, 020 3735 8125 …

Team Dignitas has dropped it’s Overwatch team, making them the fifth team in the last two weeks to step away from the competitive Overwatch scene. Dignitas didn’t give a specific reason for folding the team — although we wrote about why teams might be stepping away from the game’s competitive …

When Usain Bolt lined up for the Rio Olympics 100m final, he was wearing Puma spikes. Other athletes in the final were also relying on Puma, but also Nike, Adidas and New Balance, with no single brand dominating the field – either through commercial clout or superior technology. Compare that …

The series is the one of the last regular EA releases to be moved on to DICE's engine

Esports company Gfinity has had a big shake-up at the top, with six new appointments after recently announcing it’s raised £6.2m in a big investment round. Gfinity is appointing Bryan Healy as chief strategy officer, Justin Mier as chief marketing officer, Tarum Rose as chief operating officer, Amanda Lawson as …

Green Man Gaming has appointed Lesley McDiarmid as head of corporate partnerships. The former head of entertainment at MCV and Develop will now lead all corporate and B2B partnership projects at the e-commerce games and technology company. Green Man Gaming is aiming to rapidly grow its B2B partnerships with leading …

On May 26, Twitch will be holding a site-wide holiday to promote diversity on the streaming platform. The holiday, entitled TwitchUnity, is aiming to celebrate the Twitch community’s diversity and to reinforce the importance of inclusivity for, not just the service, but gaming in general. A new global emote and …

A rhythm action dream team is working on a brand new mystery project. PaRappa the Rapper creator Masaya Matsuura and Gitaroo Man creator Keiichi Yano have joined forces for a new game currently going under the glorious name of Project Rap Rabbit. Details are thin on the ground, although there …