Casual giant King.com lands on Facebook

King.com has arrived on Facebook

The London HQ’d firm already has an enviable, if under-the-radar, share of the online casual games market. Its site offers a tournament system that lets players compete against friends and strangers and collect credits for winning.

The Facebook King.com app will only grow its audience further. 26 of its games are playable through the social network.

"King.com has grown to one of the largest games sites. A main driver for our success is our own studio, which develops consistent, record breaking original games that top the best branded games on the market. On King.com, eight of the top ten games have been built in-house, accounting for 85 percent of the top ten total gameplays," said Riccardo Zacconi, CEO, King.com.

"We are now taking these game assets plus our industry-leading tournament model to Facebook for everyone to enjoy."

Plus, said Zacconi, King.com will soon be expanding to over web platforms such as mobile and tablet.

"We are confident that replicating this successful model on Facebook will open the flood gates for a proven way to monetize social games.

"We have proven that gamers enjoy playing for micro transactions or virtual currency, while competing with each other, and want to build on this with our proprietary tournament engine, enabling users to enjoy great games wherever and whenever they like," said Zacconi.