Excitement builds for 2011 UK games trade awards

NCsoft and Square Enix’s Deus Ex: Human Revolution have backed this year’s MCV Industry Excellence Awards.

MMO specialist NCsoft will sponsor the newly-added award for Digital Distribution Team.

Meanwhile, the upcoming Deus Ex prequel will be Event Partner.

The digital distribution category represents a sector that is important to us,” said NCsoft’s European MD Veronique Lallier. NCsoft is delighted to show our support by sponsoring this category.”

Square’s marketing director Jon Brooke added: It seems fitting that one of the biggest nights in the industry’s calendar is sponsored by one of today’s most anticipated games.”

The MCV Industry Excellent Awards will take place at The Brewery, Chiswell Street, London on Thursday, April 7th. The evening will be hosted by presenter Iain Lee.