‘PlayStation has put Paris Games Week on the international radar’

Next week’s PlayStation conference has made Paris Games Week part of the global calendar, but don’t expect it to become a Gamescom rival, organiser SELL has told MCV.

Speaking ahead of next week’s show, SELL president Jean-Claude Ghinozzi said that the main focus of the event remains on French gamers.

The Sony conference will be a great highlight for Paris Games Week,” he stated.

It will give some visibility to our consumer show internationally. That’s the prime outcome; Paris Games Week will have a more established and recognised presence in the international gaming calendar.”

Nearly 300,000 visitors are set to attend this year’s event, but Ghinozzi said that rivalling the scale of trade shows such as Gamescom and E3 was not the focus of the consumer expo.

The DNA of Paris Games Week is as a gamer-first event,” he said.

Gamescom is much better than us on the trade part, and that’s simply because it’s not one of the reasons why we built our show.

We have doubled the size of the event in the last three years, so it’s now 100,000km squared. It’s a very large show.

"But the objective for us is not to grow the number of visitors. What is critical for us is focusing our energy and budget on the quality of experience. It’s where we put our dollars: to have a better show.”