Pokémon Masters generates $33m in its opening month

Pokémon Masters has generated an estimated $33.3 million globally since it released on August 29th, 2019.

According to analysts Sensor Tower, this makes it the second highest-grossing mobile Pokémon game, second only to Niantic’s hugely popular augmented reality game, Pokémon Go, which grossed $302 million – nine times more than Masters – in its debut month.

“While Masters has grossed more in its first month than the majority of mobile titles from The Pokémon Company, it still can’t compare to Pokémon Go,” Sensor Tower reported. “That title generated nine times more spending than Masters in the month following its release, across a smaller subset of only five markets, grossing a total of $302 million.”

That said, spending in Pokémon Masters is purportedly 43x greater than The Pokémon Company’s previous mobile release, Pokémon Rumble Rush, in its opening month, and has clocked up 12 million installs across both Google Play and the App Store. Sensor Tower reports players in Japan have spent “significantly above the global average”, equating to roughly $12.90 per download. By comparison, U.S. player spending per download has been below the worldwide average of $2.80 and is estimated to be around $2.33.

“Japan has led spending in Masters, contributing close to 58 per cent of the title’s $33.3 million first month sum, or approximately $19.3 million,” the report says. “Players in the United States represented 19 per cent of spending, or $6.3 million. Hong Kong, Taiwan, and France comprised the remainder of the title’s top five markets during its launch month with $2 million, $1 million, and $920,000 spent by players there, respectively.

“Total spending during the game’s first week of availability averaged close to $3.5 million per day. This has decreased over time, averaging $230,000 per day for the past week.”