Bloomberg’s tech reporter Yuji Nakamura revealed that PlayerUnknown’s Battlegrounds’ daily active users on PC are on the decline, after months of indisputable domination, though the title started to lose players in January.
The information was based on Steam Database’s weekly figures, which also led the reporter to reveal that PUBG has now sold 30m copies on PC. Nakamura released the information via a graph on Twitter:
PUBG hit 30m in sales this week, but it is churning hard. Bluehole still not taking cheaters seriously enough imo pic.twitter.com/Iqjz8BPzVE
— Yuji Nakamura (@ynakamura56) February 14, 2018
According to him, Bluehole failing to address the “rampant cheating” in the game is to be blamed for this important loss in daily active users. Back in January, anti-cheat software provider BattleEye banned over 1m players from the PC game. However, the firm said on Twitter that "unfortunately, things continue to escalate.”