Publisher consortium targets Europe

Another Japanese firm is looking to Europe in a bid to grow its sales.

Zen United, a new consortium representing developers from Asia have signed a co-publishing deal with UK logistics firm PQube to bring a number of Japanese games to the European market.

The initial line-up covers anime-styled titles, interactive detective stories and strategy games. The first release is 2010 PS3 and 360 title BlazBlue.

Tomo Ohno, head of Zen United, said: We feel that too many titles from the Japanese development community have not been optimised for the markets here in Europe and have been lost due to insufficient focus. We have chosen to work with PQube because of their successful previous expertise with this integration.”

Ohno added that he wants to bridge the gap between Japanese developers and European markets, helping them find new opportunities for their titles globally.

PQube will handle marketing, PR and sales across all European territories and will manage the launch of the line-up working directly with retail in the UK and with local independent distributors outside the UK. The firm is also hunting for other distribution partners.