Activision reveals Europe-wide Guitar Hero challenge

Europe will go head-to-head in the Guitar Hero ‘jump in, jump out’ world record attempt for the largest number of gamers in a single Guitar Hero session.

The event will pit France, Italy, Spain, Holland, Sweden and the UK against each other, and will make use of Guitar Hero 5’s Party Play Mode, where gamers can jump in and drop out, or change difficulty setting at any time.

The UK-leg of the challenge will be kicked off by pop star Pixie Lott at the HMV in Oxford Street. Proceedings begin at 10:30 and will run until 7PM. The event will also continue Saturday morning.

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).