Activision signs Zhu Zhu Pets

MCV Staff 15th December 2009 Publishing

The first game based on popular kids brand Zhu Zhu Pets will be released on DS in spring 2010 thanks to a new agreement between publisher Activision, GameMill Publishing and licence holder Cepia LLC.

Black Lantern Studios is currently handling development duties.

Zhu Zhu Pets success in 2009 speaks for itself and we’re confident it will be even bigger in 2010,”Activision’s David Oxford stated.

Zhu Zhu pets has taken the toy world by storm this year, being nominated for two awards in the industry – ‘Girl Toy of the Year’ and ‘Innovative Toy of the Year’.

Cepia’s marketing strategies and brand development director Natalie Hornsby added: Ever since Zhu Zhu Pets exploded in popularity, launching a video game has felt like a natural fit in product evolution.

We share our fans’ excitement in bringing Zhu Zhu Pets to the video game space, and think this will help us reach more kids to engage in the Zhu Zhu Pets experience.”

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