Game analytics firm DeltaDNA secures $3m funding

Game analytics firm DeltaDNA has raised $3m in series A funding, bringing total investment in the company to $5m.

The money raised will go towards expanding the Scottish outfit’s operations across North America and Europe. Current clients include 505 Games, Tactile Entertainment and Herotainment.

Existing investors Par Equity, STV Group plc, the Scottish Investment Bank and new investor Edge Performance VCT led the funding round.

“The game industry has come a long way in a short space of time using data to understand how games are performing,” said DeltaDNA CEO Mark Robinson.

“However, it’s real-time game personalisation and big data player insights that are critical to the long-term success of games."

He added: “This investment enables us to strengthen our unique market position, and continue to deliver real ROI via the DeltaDNA platform to publishers and developers globally.”