Half-term ad push for Ben 10

Ben 10 Ultimate Alien: Cosmic Destruction will be backed by a second wave of marketing later this month.

A fresh campaign from Namco Bandai was been drawn up to herald last week’s release (Friday, February 11th) of the PS3, Wii, PSP and PS2 SKUs. The Xbox 360 and DS editions were released back in October.

The new SKUs arrive to capitalise on the half-term surge in spending.

Ads will be running for three weeks on Cartoon Network and Boomerang, while online ads are expected to generate 700,000 clicks.

There will also be radio competitions on stations such as Heart and Smooth throughout February.