Latest Feminist Frequency project hits funding goal

Video series Ordinary Women has been successfully crowdfunded on Seed&Spark.

The Feminist Frequency production entered its final six-hour stretch some $20k short of its $200k goal. However, during a live stream featuring critic Anita Sarkeesian and broadcast from Double Fine Productions, the project hit its target.

Four episodes of the series are planned so far, with crowdfunding cash going toward post production.

In 2012, I launched a modest Kickstarter campaign to fund a small video series deconstructing representations of women. In an astounding, humbling turn of events, Tropes vs Women in Video Games drew international attention—both positive and negative—and Feminist Frequency raised over twenty-five times the amount we sought,” Sarkeesian wrote in the Ordinary Women pitch.

We put it to good use: in the four years since, Feminist Frequency has transformed into a non-profit organization devoted to critically engaging with media. Our videos have focused on examining the way women are represented in popular culture, and reimagining the world of video games as a more inclusive place.

Starting today, we’re doing something new: a video series called Ordinary Women: Daring to Defy History.

Rather than heroes, leaders and innovators, women are often depicted and treated as secondary characters in history, objects of affections, damsels to be rescued, or merely the wives, mothers and assistants to the men who achieved important things. Instead, we’re taking a look back at the amazing women throughout history who defied gender stereotypes and changed the world, to remind us that the stories we tell about women—in TV shows, comic books, video games and in real life—often reflect the limitations placed on them, rather than the world-changing feats they’ve already achieved.”