Licensing.biz leaps to latest traffic high

Europe’s dominant site for licensing across games, toys, sport, fashion and more achieved record readership last month.

According to the latest Google Analytics audit, www.licensing.biz attracted 31,669 unique visitors between January 1st and 31st, whilst page views hit an all-time high of 76,489 during the same period.

Google’s audit figures show that 65.1 per cent of Licensing.biz readership is in Western Europe, followed by North America (21.4 per cent); Asia (7.9 per cent), Eastern Europe (two per cent); South America (1.2 per cent) and other territories making up the final 2.4 per cent.

"The success of Licensing.biz has given rights owners in the video games market a route to new business. Whether a studio or a publisher, if you are looking to widen revenue streams from your IP you should be reading Licensing.biz every day," commented publisher and Intent Media boss Stuart Dinsey.

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Licensing.biz includes a variety of opportunities for readers to contribute and advertisers to reach a wide audience of fellow professionals.

"Monthly readership has grown four out of the past five months. We now expect to hold an average readership through the year of over 30,000," added Dinsey.

"We are also getting a huge number of Google Image referrals – which shows how Licensing.biz can promote key assets before and during the deal-making process."