Platform holder study finds 48 per cent of app makers first opened doors in the last five years

Microsoft: Half of UK app developers are start-ups

A Microsoft study into app development in the UK has revealed that nearly half of companies in this sector are new to the industry.

The platform holder commissioned an independent study into the firms behind the growing apps market, encompassing all software – including video games – developed for smartphones, tablets and home computers.

48 per cent of the studios that took part in the survey claimed their business had only been founded in the past five years.

Microsoft also claimed that the term "developer" is changing when it comes to apps, with many creators not even identifying themselves as developers, instead considering themselves to be hobbyists.

"The ecosystem of UK developers is growing rapidly, with professionals, hobbyists and a new breed of those responsible for commissioning applications bringing their own blend of passion and potential," said Microsoft’s general manager for the developer and platform group Anand Krishnan.

"It’s a world of opportunity – and harsh new challenges. The days of developing for a single platform, a single form factor, even a single kind of device are over."

The study follows the launch of two Microsoft initiatives: Greenshoots, a programme with Creative England to support gaming start-ups, and the Microsoft Ventures Accelerator, a 12-week programme offering business advice to various new technology firms.

Krishnan told Develop that two of the five companies in the Accelerator programme are games studios.

Develop is currently searching for the Top 100 most promising games and tech start-ups in Europe, which will be listed in the next edition of the Develop 100 in November. If you know a company that should be included, click here to find out more.

About MCV Staff

Check Also

Chris Charla, senior director at ID@Xbox to host keynote fireside chat at Develop:Brighton 2023

Tandem Events has confirmed that ID@Xbox’s Chris Charla will deliver the opening keynote at 2023’s Develop:Brighton conference