Microsoft’s Ballmer declares war on Apple

Steve Ballmer, the bullish CEO of Microsoft, has outlined his determination to stop Apple having things its own way in its key markets.

Admitting that Microsoft has in the past ceded some of the boundary between hardware and software innovation to Apple” the exec would have the world believe that the upcoming Surface tablet represents a changing of the tide.

"We are trying to make absolutely clear we are not going to leave any space uncovered to Apple," he told CRN. "We are not. No space uncovered that is Apple’s.

We have our advantages in productivity. We have our advantages in terms of enterprise management, manageability. We have got our advantages in terms of when you plug into server infrastructure in the enterprise.

"We are not going to let any piece of this. Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch. We’re not going to leave any stone unturned, so to speak, as we pursue that."

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).