AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide.
Platforms will include PCs, games consoles, hand-held games and mobile phone devices.
The full story can be found on MCV’s sister site Licensing.biz.
Tags ben-parfitt deal games licence license video
![authors 1 [Guest post] What Gamescom 2026 Means for Games Investment](https://mcvuk.com/wp-content/uploads/authors-1-310x165.jpg)
Gamescom 2026 landed at an odd moment for the industry; money is starting to move again, and the industry's biggest bet in years is about to decide who benefits from it. Behind the demos, the market itself was quietly changing shape.
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