New PEGI guidelines released

PEGI has released fresh guidelines on where to label its age-ratings.

The guidelines detail where its age-rating labels and descriptor icons should appear on video game packaging and in promotional materials, including print, TV, radio and online.

More information can be found on the PEGI website, here.

The PEGI age rating system is used across Europe, and is set to become enforceable by law in the UK through the Digital Economy Bill – which is currently being looked through in the House of Lords.

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).