Publishing

Sony arming a AAA inFamous marketing push, confirms PS3 bundle

Sony has confirmed it will launch a new PS3 hardware bundle across the UK this Friday, as part of the company’s plan to promote the launch of the promising action title inFamous. An SCEE representative confirmed that key UK retailers will be stocking an 80GB PS3 package complete with a …

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Publisher pack joining EGS 2009

Latin America’s largest video game event, the Electronic Game Show, will return this year at the Expo Bancomer centre in Santa Fe; one of Mexico City’s key business districts. The event will take place from October 23-25 with companies such as Microsoft, EA, Ubisoft, Konami, Activision and THQ already signing …

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THQ publishing boss quits

THQ’s executive vice president of publishing has resigned to ‘pursue another opportunity’, according to the US firm. Scott Guthrie was responsible for overseeing North America sales and distribution, and marketing and resigns with immediate effect. THQ has a deep and experienced global sales and marketing team and we continue to …

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Xbox video store gets Zune content

Speculation might be mounting that Microsoft is on the verge of signing a deal for satellite firm Sky’s, but in the meantime the firm has confirmed other video content for the 360. Namely, its US-only media player’s Zune Video Marketplace is to be available via the console for users in …

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2K plots ‘spectacular’ marketing push for BioShock 2

BioShock 2 is on course to be one of the biggest games of the year and will be backed by 2K’s biggest marketing campaign yet. The sequel to the 2007 smash hit will go head-to-head with big name sequels such as Modern Warfare 2, Mario and Sonic and Assassin’s Creed …

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