Publishing

Activision gives away free guitars

Activision UK has announced the biggest pre-order incentive the industry has ever seen” as it gears up for November’s anticipated release of Guitar Hero World Tour. Gamers who pre-order the ‘super bundle’ – containing the game, drum kit, guitar and microphone – will receive a free Guitar Hero bass guitar, …

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Brutal Sega ads banned

The UK’s Advertising Standards Agency has outlawed two ‘brutal’ and ‘realistic’ Sega TV adverts for Condemned 2. The watchdog received just nine complaints over the duo of ads, with three people recommending that the ads were ‘inappropriate for broadcast at any time’. The ads appeared in post-9pm and post-11pm slots …

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‘Asia-Pacific can equal Europe, Japan and US markets’

As the Game Convention Asia Conference gets underway in Singapore this week, the event’s head has told us that the Asia-Pacific region is primed for expansion that could see it become a key market for the industry – comparable to Europe, Japan or North America. Specifically Joerg Zeissig, MD of …

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EA to address Spore DRM concerns

Spore publisher EA has responded to a number of the complaints being levelled at the publisher regarding its seemingly strict DRM measures included in Will Wright’s latest PC outing – and it has stated that it intends to make changes to its current three install limit on the game. Speaking …

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Rise and shine

What have been the highlights for Rising Star over the past 12 months? Did any titles perform beyond expectations? The last 12 months have brought us many highlights, including the continuing sales by Nintendo of Harvest Moon DS, which means that we have now sold in excess of half a …

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Games trio praised by gay rights group

A new report entitled the 2009 Corporate Equity Index, compiled by the Human Rights Campaign Foundation, has praised three of gaming’s most high-profile companies for their treatment of gay, bisexual and transgender employees, consumers and investors. GamePolitics reports that EA, Microsoft and retailer GameStop were amongst the many companies scoring …

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