Microsoft has pulled off a major coup by luring former I-Play CEO and MD of Nintendo Europe David Gosen to its management team, MCV can reveal. The new VP of strategic marketing within Microsoft’s interactive entertainment business in Europe joins a newly-promoted Chris Lewis to further drive Xbox 360’s expansion …
Read More »Guitar Hero: On Tour announced for DS
IGN has the scoop on the long rumoured but never confirmed DS version of Activision’s Guitar Hero – and reports that the game is due out later this year. The title, named Guitar Hero: On Tour, is being developed by Vicarious Visions, the studio behind certain versions of Activision’s Tony …
Read More »How to market your game
HALO 3 Head of Gaming and Entertainment, Entertainment and Devices Division at Microsoft UK, Stephen McGill, explains why the Halo 3 launch was such a success: There’s no doubt that our ground-breaking marketing campaign was a pivotal driver to the success of Halo 3. Expectations amongst consumers were extremely high, …
Read More »‘Future of Vivendi Games is quite uncertain’
Unrest amongst Vivendi developers ahead of Activision merger with possible project cull in the offing, says report
Read More »New Steel PS3 heading to Japan
Seemingly not content enough with the release of both Ceramic White and Satin Silver versions the PS3, Japanese weekly games magazine Famitsu reports that a new Steel version of Sony’s machine will arrive in conjunction of the release of Konami’s Metal Gear Solid 4. The game, which will be released …
Read More »New director joins Trilogy Board
Trilogy Logistics has recruited Lisa Derbyshire to its Board as trading director. Derbyshire has a wealth of experience within distribution having worked with Deluxe, before running her own firm, consulting for the likes of Sony DADC, 2entertain and Tesco. We are very pleased to have such a well established person …
Read More »New EA Sports IP inbound
Speaking on his brand new blog , EA Sports boss and former Xbox head Peter Moore has said that gamers can expect an announcement about a new EA Sports IP pretty soon. I’ve seen speculation the past few days about the comments we’ve made recently about new IP coming this …
Read More »EA extends Massive agreement
Electronic Arts has extended its agreement with video game advertising network, Massive. Massive is a wholly owned subsidiary of Microsoft, and the new deal allows advertisers to engage with EA’s audience through its roster of games on Xbox 360 and PC. EA games that will be available in the Massive …
Read More »EA unveils new president and COO
The new big name and EA HQ will lead EA’s global publishing organization, corporate communications and government affairs, as well as the online, central development and technology teams. Pleasants begins immediately and reports to EA CEO John Riccitiello. EA is billing its new big cheese as ‘a leader in consumer …
Read More »Ian Livingstone pays tribute to Gary Gygax
Man who discovered Lara Croft says D&D inventor "was one of the most influential people in gaming"
Read More »
MCV/DEVELOP News, events, research and jobs from the games industry