the in-game advertising sector is one of the industry’s recent success stories – you only have to look at how the likes of IGA, Double Fusion and Massive have grown to become such a presence in a relatively short period of time. Research carried out by IGA suggests that – …
Read More »Ads in game: the facts
the in-game advertising sector is one of the industry’s recent success stories – you only have to look at how the likes of IGA, Double Fusion and Massive have grown to become such a presence in a relatively short period of time. Research carried out by IGA suggests that – …
Read More »FIFA scores across the Continent
Despite a gallant effort from Microsoft’s Halo 3, EA’s FIFA 08 has taken control of both the Spanish and German software charts, according to information from European sales analysts Media Control Gfk . FIFA 08 claimed the first, third, eighth and tenth positions in the Spanish Top Ten and also …
Read More »FIFA scores across the Continent
Despite a gallant effort from Microsoft’s Halo 3, EA’s FIFA 08 has taken control of both the Spanish and German software charts, according to information from European sales analysts Media Control Gfk . FIFA 08 claimed the first, third, eighth and tenth positions in the Spanish Top Ten and also …
Read More »Sony opens in-game advertising business unit
New division headed by former Nintendo and Adscape exec
Read More »Sony opens in-game advertising business unit
New division headed by former Nintendo and Adscape exec
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »The SCi’s the limit
You’ve got to admire their bravery. The two head honchos of the company that have set the financial side of Fleet Street into a frenzy have entered into the lion’s den of an MCV interview without a PR man or corporate communications windshield in spitting distance. Surely this is the …
Read More »The SCi’s the limit
You’ve got to admire their bravery. The two head honchos of the company that have set the financial side of Fleet Street into a frenzy have entered into the lion’s den of an MCV interview without a PR man or corporate communications windshield in spitting distance. Surely this is the …
Read More »
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