MCV/DEVELOP News, events, research and jobs from the games industry
The BBC reports that EA’s executive vice president and general manager of international publishing Gerhard Florin has called for a single unified games platform, a step he says would like life better for both gamers and developers. We want an open, standard platform which is much easier than having five …
Read More »INTERVIEW: Ray Maguire, SCE UK
SONY’S PS3 strategy is the most evocative industry topic of recent times. It has inspired empassioned debate among retailers, publishers, developers and journalists – not to mention a million furious forum rows. And on Friday October 5th, Sony’s saga took another significant twist. The introduction of the stripped-down 40GB SKU, …
Read More »We can win Xmas sales race, says Sega
Sega believes that its marketing campaign for Mario and Sonic at the Olympic Games could help it scoop the Christmas number one. Speaking to MCV, Sega product manager Phil Lamb said: This will be a leading title at Christmas. We have fully set our sights on it being the number …
Read More »Retail event reveals its GamePlan
Reserve the date in your diaries – it seems the UK has finally come up with a retail-focused trade show that can fill the gaping hole left by the ‘old’ E3’s demise. GamePlan aims to bring together UK publishing and retail over two days on 29th– 30th May 2008 at …
Read More »Sega Superstars Tennis hits an ace
With Sega and Nintendo joining forces to unleash their favourite characters in the upcoming Mario and Sonic at the Olympic Games, Sega has taken a leaf out of its former rival’s book by announcing a new character-filled tennis outing. In much the same vein as Mario Tennis, Sega Superstars Tennis …
Read More »Sega Superstars Tennis hits an ace
With Sega and Nintendo joining forces to unleash their favourite characters in the upcoming Mario and Sonic at the Olympic Games, Sega has taken a leaf out of its former rival’s book by announcing a new character-filled tennis outing. In much the same vein as Mario Tennis, Sega Superstars Tennis …
Read More »Monthly Chart Analysis – September
ALL FORMATS TOP 20 1. Halo 3 (360) Microsoft 2. FIFA 08 (PS2, 360, PS3, PSP, WII, PC, DS) Electronic Arts 3. Tiger Woods PGA Tour 08 (Wii, 360, PS3, PSP, WII, PC, DS) Electronic Arts 4. Norton 360 All-In-One Security (PC) Symantec 5. Bioshock (360, PC) 2K Games 6. …
Read More »Monthly Chart Analysis – September
ALL FORMATS TOP 20 1. Halo 3 (360) Microsoft 2. FIFA 08 (PS2, 360, PS3, PSP, WII, PC, DS) Electronic Arts 3. Tiger Woods PGA Tour 08 (Wii, 360, PS3, PSP, WII, PC, DS) Electronic Arts 4. Norton 360 All-In-One Security (PC) Symantec 5. Bioshock (360, PC) 2K Games 6. …
Read More »SCEE branches into Poland
The European arm of Sony’s entertainment division, SCEE, has announced the formation of Sony Computer Entertainment Poland, which will formally occur on April 1st next year. Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland”, SCEE’s sales and marketing manager for Central …
Read More »SCEE branches into Poland
The European arm of Sony’s entertainment division, SCEE, has announced the formation of Sony Computer Entertainment Poland, which will formally occur on April 1st next year. Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland”, SCEE’s sales and marketing manager for Central …
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