Publishing

Sony partners with Rowling on Pottermore

Global literary superstar J.K. Rowling has today announced a new digital expansion to the Harry Potter universe, Pottermore. Interestingly the project is being designed in collaboration with Sony, though there’s no indication of any video games tie-ins – presumably as Warner currently owns the video game rights. Pottermore will first …

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PopCap rep withdraws EA denial

"Sorry, I might not have been clear. I was simply stating that@TechCrunch‘s article is not true." That claim was this morning made by PopCap’s community rep Jennifer Kye, according the Venturebeat. Shortly afterwards the tweet was deleted. While it may simply be a case of PopCap ensuring that employees stick …

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INTERVIEW: Olivier Comte

The last time MCV spoke to Namco Bandai’s European VP Olivier Comte, he said the games industry was going through its ‘first big crisis.’ His comments – made during the firm’s 2010 Level Up showcase in Barcelona – were in response to a market that was struggling to deal with …

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Target grows team

Creative agency Target Media has created six new positions to cope with fresh demand from clients. These new recruits will develop and manage the firm’s games, films, kids and digital portfolio. Digital account executive David Salman will be responsible for video game clients such as Bethesda and Codemasters. New television …

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