Publishing

OPINION: Who Dares… loses

The new wave of motion-controlled games are characterised by very basic, human things. Dynamism and movement. Physicality. Whisper it: Sensuality. Or, more basically: Movement. Clapping. Applause. A round of applause, however, is something Ubisoft never got when it came to new game We Dare. The cheeky/sexy/playful/fun/sinful/kinky/quirky/light-hearted party game for the …

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Gamesaid Golf & Spa Day 2011

x Why is the Golf and Spa Day such a popular event? Richard Stickler, trustee, GamesAid: There are some great events in the industry for one and all to attend. I wanted to create an event that was not only prestigious to attend, but also a relaxing environment in which …

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PRODUCT FOCUS: Zumba Fitness

If you haven’t heard of Zumba the fitness craze, then you soon will. If you haven’t heard of the game, maybe you’re not doing your job properly. First, the fitness craze. Zumba is a new type of dance/aerobics class that blends Latin music with reasonably easy to follow moves to …

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THQ spends big to reclaim lost ground

Watch out Activision and EA: THQ says it will retake a place amongst the gaming elite with a line-up to envy its rivals. The firm was once a Top Five publisher but has seen its market share shrink in recent years. The company has spent the last 18 months transforming …

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Microsoft loses $1.2m in XBLA scam

Xbox 360 hackers have found an exploit that has cost Microsoft $1.2 million. The users calculated an algorithm that allows them to re-use previously redeemed codes and stockpile Microsoft Points, according to Save and Quit. The method could be used over and over again, giving hackers 160MSP each time. One …

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Was 2010 gaming’s record year?

The need for a sales chart that integrates both physical and digital sales has never been greater. The industry has been living under the assumption that following the record performances posted in 2008 the market has been suffering a steady rate of decline. But the problem is that our market …

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Take-Two: Metacritic key to games success

Strauss Zelnick says a high Metacritic rating is crucial to the success of a new IP. The Take-Two Interactive CEO and chairman told the audience of Wedbush Morgan’s media conference in New York that review scores are more important in gaming than in any other entertainment business, according to Gamasutra. …

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Hirai heads up Sony consumer business

Sony’s networked products and services boss Kaz Hirai has been promoted to head up the consumer products unit. 50-year-old Hirai currently looks after video games and other digital Sony businesses such as music and movie steaming. His new role will include the entire Sony consumer electronics line which consists of …

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PS3 gets cloud storage

Sony has announced a brand new perk for members of its exclusive PlayStation Plus service – cloud storage for game saves. As of today, 150MB of storage will be available " for peace of mind and easy access from any PlayStation 3 system in the world". The key advantages are …

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