Publishing

Retail calls for sub-£300 NGP

Sony’s Next Generation Portable must be priced lower than 300 to compete with Nintendo’s 3DS, say UK retailers. Specialists have told MCV that they predict the NGP – previously known as the PSP2 – will cost around 300 when it goes on sale later this year. Any higher and retailers …

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What is Project Beachhead?

We’ve known that a dedicated premium online version of Call of Duty has been in the works for some time now, but Activision’s confirmation that a brand new studio is working on the title certainly came as a surprise. But details of both the game itself and the people behind …

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Bungie game ‘key’ to Activisions growth

We might not know what game Bungie is working on, but Activision says it will be one of its key long-term revenue drivers. In an investor call Activision Publishing CEO Eric Hirshberg talked up the game which isn’t scheduled to hit shelves until 2012. This is one of our key …

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Sony denied Google, PayPal subpoenas

Sony’s ongoing war on hackers has stumbled as a judge has ruled against the company’s planned subpoenas. In order to learn more about the identities of hackers such as George ‘GeoHot’ Hotz, fail0verflow and others responsible for the surge in PS3 hacking, Sony attempted to subpoena the likes of Google, …

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Activision: We’ve had to make some difficult decisions

With the games industry still coming to terms with the shock death of the Guitar Hero series, Activision Publishing CEO Eric Hirshberg has outlined the reasons for the dramatic decision. Primarily, he argues that the transition to new business models – and ones that are primarily digitally driven – is …

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OPINION: Manufacturing. Replenishment. Fulfilment. Logistics.

Distribution is filled with lots of boring, un-sexy words that can make you ignore what is often the literal pulse of games retail. Manufacturing. Replenishment. Fulfilment. Logistics. That’s our veins, arteries, capillaries, and aorta. They keep the games blood of goods moving around the retail circulation system. But give UK …

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