Publishing

EA tipped to exit MMA genre

Cowen & Company analyst Doug Creutz has predicted that EA’s debut foray into the mixed martial arts genre will be its last following a poor performance from the recently released EA Sports MMA at retail. The brawler entered the UK Charts in 23rd spot yesterday and faces a tough time …

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Kinect priced for profit

Xbox 360 platform holder Microsoft has claimed that it will be selling each 130 Kinect motion camera for a profit. Speaking to The New York Times, Microsoft’s Don Mattrick claimed that the first ever prototype for the device cost $30,000 to manufacture and has in total cost hundreds of millions …

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Sony confirms UK PSPgo price cut

The UK arm of SCE has confirmed to MCV that the UK is indeed in line for a price cut to the PSPgo. The machine will see 65 cut from its current RRP of 225, meaning it will be available for 159.99. The price still puts it above the standard …

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Microsoft confirms Massive closure

Microsoft’s once-prosperous in-game advertising outfit Massive Inc has, as had been rumoured, closed down, the publisher has confirmed. Having initially bought the group for an estimated $200-400 million, Microsoft will now move Massive’s operations in-house. The announcement that a small” number of staff will be retained was the only signal …

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INTERVIEW: Tesco

When Rob salter joined Tesco in 2008 he was in for a shock. The firm’s new entertainment category director expected Tesco – with its 2,500 UK shops and millions of customers – to be one of the most desirable retailers out there. But for the games industry, that just wasn’t …

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