Publishing

It’s something of a chicken and egg thing”. That’s the challenge that Microsoft faces with the Kinect motion camera, according to EA’s European senior VP Jens Uwe Intat. Specifically, the exec thinks that relying on conversation of existing IP and game types to push the appeal of Kinect is a …

There’s no other exec who provokes quite the same reaction on the pages of MCVuk.com as Activision’s Bobby Kotick. As the head of the most powerful publisher in the world, the hardened businessman is not always a favourite on the site comments. But speaking to Edge magazine, Kotick has admitted …

Activision boss says rivalâ??s hope to create studio independence is futile

CEO says its tech allows games to differentiate in the treacherous MMO market

North American food retailer Taco Bell has launched a new partnership with EA that will see MySims promoted in its large chain of restaurants. But the most interesting part of the partnership is that it will offer customers the chance to nab the full version of the PC game for …

Time running out to make savings on Montreal event attendance

EA has had a really good year in Europe in terms of market share. What were the key drivers?We had an excellent start to the year. Army of Two, Dante’s Inferno and in particular Battlefield: Bad Company 2 sold really well. It shows our strategy to focus on fewer, bigger …

The boss of THQ Brian Farrell has said that the games industry must explore different retail models if it is to remain competitive in a market that consistently expects lower prices. The idea of punters forking out anything up to 50 for console titles is one that is coming under …

Sonic creator to speak on current projects at October event

Microsoft has hit back at criticism that it isn’t doing enough to support PC gamers. The platform holder says it should be its job to offer leadership in the sector, and will step up with three market-leading PC titles: Fable III, Age of Empires Online and Microsoft Flight. There’s been …