Publishing

We keep being told that we’re only half way through the current hardware lifecycle – that would indicate a 2015/2016 launch for the next versions of the Xbox and PlayStation. But Capcom’s European COO David Reeves thinks the industry could be in for a surprise. Two to three years, I …

The traditional ‘hardcore’ userbase of the Xbox 360 will be amongst the first consumers heading to the High Street to buy the device, Xbox’s worldwide product marketing manager Ryan Moore has claimed. I think we know that hardcore gamers will be the first to go out and buy it, as …

Ubisoft has dated a range of upcoming titles due to hit retail across multiple platforms in October and November this year. Fronting the assault is Shaun White Skateboarding on Wii, Xbox 360, PS3 and PC on October 1st, followed by Just Dance 2 for Wii on October 15th. A new …

Lionhead Studios’ years of work on the Milo project may have all been for nothing more than a video demonstration, as Microsoft has suggested the game will not be released commercially. A Kotaku report has cited Xbox Live Group Manager Aaron Greenberg as saying: Milo is a technology demo that …

UK group Fish in a Bottle launches its scholastic dog-fighting sim

Danny Bilson, the VP of core games at publisher THQ, has questioned whether the huge costs of TV marketing can still be justified in the increasingly multimedia dominated world of the modern games industry. Publishers such as EA and Ubisoft have in recent times made big-noise about high-profile TV spends …

One thing I have to do, and it’s my job, and my development team’s job, and my marketing team’s job, is make you not want to trade the game in.” Those are the words of EA Sports boss Peter Moore. The publisher has been one of the leading lights in …

The chances of BBC’s popular iPlayer appearing on Xbox 360 appear slimmer than ever today after Microsoft’s Senior Regional Director for Northern Europe Neil Thompson claimed that the company would have to find a way of differentiating its offer from the competition to make the proposition viable. I think the …

Ubisoft is taking the chance to promote upcoming release Assassin’s Creed Brotherhood way ahead of its November 19th release date by tapping into the huge audience for the 2010 World Cup in South Africa. A TV marketing campaign will debut during the USA vs Ghana second round match that kicks …

Acclaimed developer and the creative director of Microsoft Game Studios Peter Molyneux has questioned claims made by Sony that the Move controller is not simply an upgraded version of Nintendo’s Wii technology. I find it hard in my mind to differentiate between the Sony Move and the Wii,” Molyneux told …