Publishing

E3 2010: Activision stronger than US Treasury

Activision has made the claim that its balance sheet is stronger than the US Treasury’s” at its E3 conference last night. The publisher’s chief financial officer Thomas Tippl told investors: We’re the only publisher that developers can count on for being around in the long term. Around $1.5bn was handed …

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E3 2010: 300 new faces working on CoD

In the build up to its celebrity studded E3 party last night, Activision confirmed that in just three years it has added an impressive 300 staff to its Call of Duty team. Speaking in the firm’s E3 investor conference call Thomas Tippl, CFO of Activision said: Over the last 3 …

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E3 2010: Sly getting HD PS3 reboot

We’ve got no surprises left!” That’s what a Sony rep jokingly told MCV last month as rumour upon rumour about possible E3 reveals flooded the internet. But if current talk doing the rounds is to be believed, Sony still has some surprises left for the tonight’s show. VG247 reckons that …

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E3 2010: Activision party video

It was just three years ago when organisers ESA radically cut down on the glitz & glamour and bells & whistles of E3 in an effort to reduce the spiralling costs – it’s what all the publishers had told it do to. 12 months later? Publishers were grumpy. E3’s just …

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A visit to EA Vancouver

The sports games market always belonged to EA. In its ‘90s heyday it was renowned for creating the finest licensed sports sims around, launching timeless franchises – from NBA to FIFA. With EA’s marketing muscle and the power of the official licence, EA Sports had become a sales force worldwide. …

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E3 2010: Xbox price drop

With the brand new Xbox 360 already on its way to North American retailers and set for a UK launch on July 16th, Microsoft has confirmed that existing models will see a $50 price drop in the US. In addition, in a media roundtable following last night’s conference the platform …

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