The UK Labour party has become the latest governmental institution to turn to online social world Second Life in effort to spread its word to a brand new audience – and a 3D representation of Business Secretary Peter Mandelson has been chosen to front the venture.
For the complete story, including coverage of the reaction to the news from the UK national press, click here.
Tags 3d ben-parfitt digital labour life peter second virtual
![effff [Industry news] EFAN.gg Launches Public Beta](https://mcvuk.com/wp-content/uploads/effff-310x165.jpg)
eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.
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